Job Description:
• Lead the strategy, execution, and optimization of our affiliate marketing program to deliver high-quality home services leads at scale.
• Manage affiliate partnerships end-to-end—from prospecting, contracting, and onboarding to ongoing performance management—with a focus on impact and transparency.
• Leverage firsthand expertise with top home services lead gen platforms to inform partner selection, negotiation, and optimization.
• Analyze large, complex data sets to uncover trends, identify opportunities, and optimize for ROI and lead quality.
• Oversee technical affiliate operations, including platform tracking, attribution, and compliance.
• Drive continuous innovation by testing offers, landing pages, campaign tactics, and pricing models.
• Collaborate cross-functionally with product, marketing, analytics, and sales teams to drive holistic strategies and integrated channel optimization.
• Clearly communicate performance and strategic recommendations to leadership and stakeholders.
• Stay current with industry trends, regulatory requirements, and performance marketing best practices.
Requirements:
• 7+ years' experience leading affiliate or partnership marketing for high-growth organizations with home services lead generation sector experience highly preferred.
• Direct, hands-on execution with major lead gen platforms, leveraging those relationships to scale and optimize acquisition.
• Strong technical proficiency with affiliate tracking and analytics platforms, including data analysis (SQL, BI dashboards, Excel).
• Proven ability to structure, optimize, and scale CPL/CPA-based campaigns in a dynamic, competitive environment.
• Demonstrated experience leading teams and collaborating cross-functionally within large organizations.
• Robust analytical, problem-solving, and communication skills, comfortable presenting insights to leadership.
• Bachelor’s degree in a quantitative or business field preferred.
Benefits:
• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
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