BetterHelp is the world’s largest online therapy service, dedicated to making mental health care more accessible. The Associate Partnerships Marketing Manager will strengthen relationships with affiliate and strategic partners, manage existing partnerships, optimize campaign performance, and drive user acquisition.
Responsibilities
- Manage and grow a portfolio of existing partners, identifying opportunities to deepen relationships and maximize revenue potential
- Track partner performance across key KPIs and collaborate on marketing optimizations to foster mutual success
- Support the setup and ongoing management of BetterHelp’s partnership account on Impact.com, including helping migrate existing partners, ensuring accurate tracking, and supporting a smooth transition
- Conduct full-funnel analysis of partner campaigns, including acquisition costs, ROAS, and overall performance insights
- Prepare and deliver regular performance reports and recommendations to internal teams and external partners
- Negotiate affiliate CPAs, budgets, and campaign terms to ensure efficient spend and high ROI
- Maintain strong, proactive communication with partners through ongoing check-ins, strategy alignment, and issue resolution
- Actively support the development and ongoing refresh of affiliate creative assets to drive partner performance and alignment with brand guidelines
- Support the development of new partnership opportunities with creative ideas, test strategies, and cross-channel initiatives
- Collaborate cross-functionally with Marketing, Creative, Data, Product, and Legal/Compliance to launch campaigns and ensure seamless execution
Skills
- 1-3 years of experience in affiliate marketing or partnerships marketing
- Self-starter with the ability to work independently within a set of clearly established goals and targets
- Strong relationship-building and communication skills, with the ability to manage a high-volume of external stakeholders
- Ability to interpret performance metrics (CPA/CAC, LTV, ROAS, ROI, etc.) and make data-informed decisions
- Creative problem-solving skills with comfort bringing new ideas, tests, or optimization strategies to partners
- Experience working in a cross-functional, collaborative environment (Marketing, Creative, Data, Product, and Legal/Compliance teams)
- Comfortable working in a fast-paced startup culture with the ability to adapt/shift priorities quickly and balance multiple projects
- Familiarity with affiliate networks preferred
Benefits
- Remote work with regular in-person bonding experiences sponsored by the company
- Competitive compensation
- Holistic perks program (including free therapy, employee wellness, and more)
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- The chance to build something that changes lives – and that people love
- Any piece of hardware or software that will make you happy and productive
- An awesome community of co-workers
Company Overview
BetterHelp is an online counseling platform that connects its members to licensed therapists. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://www.betterhelp.com.
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