Director of Marketing for a growing energy drink brand

About the position Our client is on a mission to become the #1 organic energy brand, competing in a space dominated by synthetic ingredients. Their product line delivers sustained energy through organic ingredients and a natural caffeine and nootropic blend, without jitters or crashes. Founded by a seasoned entrepreneur, they are building a passionate team to drive their next phase of growth. The Role Our client is looking for a Director of Marketing to own all marketing efforts and build a bold, authentic brand identity. Reporting directly to the CEO, this is a high-impact role for a creative, strategic doer who thrives in fast-paced startup environments. Responsibilities • Develop and execute a compelling brand strategy positioning the company as the leader in organic energy drinks, including brand voice and visual identity. • Own all marketing activities: digital campaigns, social media, content creation, influencer partnerships, and experiential events. • Plan and launch high-impact campaigns (product launches, seasonal promotions) using data-led strategies to optimize ROI. • Oversee content creation across formats (social, video, blogs) and get hands-on when needed. • Identify and manage strategic partnerships, sponsorships, and influencer collaborations. • Build and nurture community through social media, email marketing, and direct engagement. • Track and analyze key metrics (engagement, conversion, CAC) to refine strategies and drive growth. • Collaborate cross-functionally with operations, sales, and product teams. Requirements • 5+ years of experience in brand marketing, ideally in CPG, beverage, or wellness. Startup experience is a plus. • Proven ability to build and scale a brand from the ground up with creative, high-impact campaigns. • Skilled at coordinating multiple marketing channels with limited resources. • Comfortable getting into the weeds — from writing social copy to negotiating with influencers. • Data-driven, with experience using analytics tools such as Google Analytics and social media insights. • Passionate about organic and health-conscious products. Nice-to-haves • experience with sustainable brands • community-building • guerrilla marketing Benefits • Competitive mix of salary and equity, tailored to experience and impact. Apply Now Apply Now