Introduction to Toyota and Our Mission
At Toyota, we are driven by a passion for innovation and a commitment to excellence. As one of the world's most admired brands, we are dedicated to enhancing lives and delighting our customers through high-quality solutions and innovative mobility products. Our success is built on a foundation of teamwork, respect, and a relentless pursuit of excellence. We are now seeking a talented and experienced Marketing Analytics Manager to join our team and play a key role in driving business growth through data-driven insights and strategic decision making.
Job Overview
The Marketing Analytics team at Toyota is a lean, technical, and cross-functional team that serves the Toyota and Lexus organizations. We are seeking a highly technical and qualified Marketing Analytics Manager to support our marketing stakeholders and drive data-driven decision making across advertising, marketing, and digital domains. The successful candidate will have a strong background in marketing analytics, data engineering, and data science, as well as excellent leadership and communication skills.
Key Responsibilities
- Lead and shape the use of cutting-edge marketing analytics techniques to unlock actionable insights and strategies, setting new benchmarks for data-driven decision making
- Deliver marketing data and analytics solutions for MMM/MTA and other marketing measurement initiatives to optimize performance and drive alignment with industry best practices
- Analyze media performance data, including impressions, clicks, conversions, and other key metrics, to assess performance across various media products, advertisers, and publisher/placement types
- Identify areas for improvement and support marketing optimization strategies based on data analyses, translating insights into compelling narratives for executive audiences
- Ensure agency and internal teams adhere to all data quality, governance, and tagging infrastructure requirements as per guidelines set by Business Analytics
- Provide guidance, options, and alternatives for solutioning on relevant MarTech, CRM, analytical tools/technologies/applications to address business challenges in collaboration with stakeholders, IT, vendors, and agencies
Data Engineering, Reporting, and Analysis
The Marketing Analytics Manager will be responsible for defining and owning the marketing analytics roadmap, leading the delivery of related end-to-end technical analytics solutions, aligned with overall Business Analytics strategy and Marketing business unit priorities. This will include:
- Data acquisition via API, FTP, SFTP, S3, etc., ensuring development according to best practices related to authentication, encryption, and security
- Data transformation, ensuring quality development using tools such as Alteryx, Talend, Databricks, SSIS, Informatica, and/or programming languages such as SQL, Python, Spark, Scala, or R
- Data visualization, ensuring feature-rich, quality development using tools such as Tableau, PowerBI, and/or Looker
- Leading and managing a team of team members and technical contractors to gather requirements, prioritize the backlog, and deliver analytics solutions
Data Science
The Marketing Analytics Manager will be responsible for leading the implementation, adoption, and enhancements for Marketing Mix Model projects across Toyota and Lexus. This will include:
- Technical data science work in the marketing functions, including leading data scientists in the development of quantitative models used for complex decisions related to marketing ROI/impact, marketing mix, and media and digital optimization
- Leveraging knowledge of statistical and artificial intelligence/machine learning techniques to ensure best practices are followed in data science projects
- Cultivating an open, hypothesis-driven, test-and-learn culture within the team and business units
Technology Architecture and Integrations
The Marketing Analytics Manager will be responsible for leading the design of an end-to-end solution architecture that combines one or many of cloud, AI, automation, data management, integration technologies, and other multi-vendor capabilities. This will include:
- Defining application architecture strategies and solutions, implementing marketing analytics solutions and integrations with native systems for closed-loop measurement
- Experience in marketing technology and automation, or customer data management-centric roles
Essential Qualifications
The successful candidate will have:
- A Bachelor's Degree in Science, Business Analytics, MIS, or equivalent related professional marketing/business analytics experience
- Deep experience in an analytical role in e-commerce, technology, consulting, marketing, product management, or operations research
- Deep experience in advertising technology, marketing technology, measurement, and reporting
- Expertise in data engineering, using tools such as Alteryx, Databricks, SSIS, Informatica, and programming languages such as SQL, Python, Spark, or Scala
- Expertise in dashboard development using data visualization tools such as Tableau or Power BI
- Experience with data science or artificial intelligence/machine learning involving tools or programming languages such as R, Python, Spark, SageMaker, Jupyter Notebooks, BQML, TensorFlow, etc.
Preferred Qualifications
The ideal candidate will have:
- Experience at a media agency in an analytics leadership role
- Experience with building analytics platforms on cloud platforms such as Google Cloud Platform or AWS
- Comfortable with marketing platforms, i.e., Google Marketing Platform, Facebook, Adobe Analytics, Axciom, Demand and Supply side platforms
Career Growth Opportunities and Learning Benefits
At Toyota, we are committed to the growth and development of our team members. As a Marketing Analytics Manager, you will have access to a range of training and development programs, including:
- Professional growth and development programs to help advance your career
- Tuition reimbursement
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
Work Environment and Company Culture
At Toyota, we pride ourselves on our collaborative and respectful work environment. We are committed to diversity, equity, and inclusion, and we believe that our differences are what make us stronger. As a team member, you can expect:
- A work environment built on teamwork, flexibility, and respect
- Flexible work arrangements, including remote work options
- A comprehensive range of benefits, including health insurance, retirement savings, and paid time off
Compensation, Perks, and Benefits
We offer a competitive compensation package, including a salary range that reflects your experience and qualifications. In addition to your salary, you will be eligible for a range of benefits, including:
- Comprehensive health care and wellness plans for you and your family
- Flexible spending accounts
- Toyota Team Member Vehicle Purchase Discount
- Toyota Team Member Lease Vehicle Program (if applicable)
- Relocation assistance (if applicable)
Conclusion
If you are a motivated and experienced marketing analytics professional looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Marketing Analytics Manager at Toyota, you will have the chance to work on high-impact projects, collaborate with cross-functional teams, and drive business growth through data-driven insights and strategic decision making. Don't miss out on this opportunity to join our team and help shape the future of mobility. Apply now!
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