Note: The job is a remote job and is open to candidates in USA. Driven Brands Inc. is the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. They are seeking a Senior Content Strategy Manager to lead the development of innovative training and digital content for the automotive aftermarket, focusing on content strategy, curriculum design, and digital platform ownership.
Responsibilities
- Conduct ongoing research into industry best practices, emerging technologies, and trends by monitoring partners, publications, and key industry events such as SEMA, AAPEX, ATD, and ASA
- Translate insights into structured training programs, workshops, peer group curriculum, and on-demand digital learning content
- Own the end-to-end content lifecycle: research, design, build, hand off for delivery, measure results, and iterate
- Develop and maintain a content calendar aligned to ATI's 2026 strategic pillars: Grow, Retain, Monetize, Lead, Diversify, and Optimize
- Partner with the peer LMS role to ensure content is packaged, formatted, and handed off effectively for digital delivery
- Ensure all content reflects ATI's voice, member-first philosophy, and the brand promise
- Present content in ATI training courses, peer groups, workshops, and external industry events as an ATI subject matter expert and brand representative
- Topics may include automotive aftermarket operations, shop business management, financial performance, customer retention, marketing fundamentals, and related ad-hoc subjects
- Collaborate with ATI coaches, group facilitators, and member experience teams to align content delivery with member development goals
- Gather real-time member feedback and use it to continuously sharpen content relevance and program quality
- Serve as the strategic owner of ATI's public-facing website, where prospective and current members first encounter ATI
- Own the strategy and overhaul of the ATI member portal, the platform where members and coaches log, track, and analyze weekly shop performance data to drive business improvement
- Lead a thorough assessment of the current member portal, identify gaps against member needs and modern UX standards, and build a prioritized enhancement roadmap
- Develop business cases for site and portal improvements, including cost-benefit framing, member impact projections, and phased implementation plans
Skills
- 8 or more years of experience in content strategy, content development, instructional design, marketing communications, or a closely related field
- Demonstrated ability to build and execute a content or communications strategy independently, without heavy management oversight
- Experience creating both in-person and digital on-demand learning or content programs
- Strong research and synthesis skills. You can scan the industry, find the signal, and turn it into a usable program
- Comfortable presenting and facilitating to senior executive audiences, peer groups, and live workshop settings
- Experience owning or leading a digital platform or website, including coordinating with technology vendors, finance, and cross-functional stakeholders to drive improvements
- Strong written communication skills. Every piece of content you create carries the ATI brand
- Experience in automotive aftermarket, franchise, skilled trades, or professional services industries
- Background in coaching or consulting environments, peer advisory groups, or professional development programming
- Familiarity with member portals, performance dashboards, or data-driven member experience platforms
- Comfort with content governance, site taxonomy, and working alongside UX and technology partners to define platform requirements
- Experience with tools such as Articulate 360, Adobe Creative Suite, or similar content development platforms
- Coordinate execution across internal teams and external partners including technology vendors, finance, ATI partnerships, and member experience teams
- Define and enforce content governance, site taxonomy, and information architecture for both platforms to ensure a consistent and intuitive member experience
- Stay current on digital platform capabilities, member portal tools, and data visualization trends to inform forward-looking vendor and build recommendations
Benefits
- Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience.
- Supplemental pay types may include commissions or bonus incentives, depending on the role.
- Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay.
- Get early access to 50% of your earned wages at any time through our myFlexPay program.
Company Overview
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. It was founded in 2006, and is headquartered in Charlotte, North Carolina, USA, with a workforce of 5001-10000 employees. Its website is http://www.drivenbrands.com/.