Job Description:
• Own day-to-day campaign management and optimization across core paid channels: Meta, TikTok, X, YouTube, and programmatic.
• Design, launch, and iterate experiments to identify new opportunities for growth, efficiency, and improved unit economics.
• Explore and test crypto-relevant channels and community-based placements (e.g., Reddit, Discord, Telegram, crypto news networks).
• Partner closely with creative and analytics teams to develop and test ad messaging, creative assets, and audience strategies.
• Monitor and analyze performance data to drive insights and recommendations that maximize revenue and LTV.
• Manage budgets strategically—scaling channels that perform while maintaining rigorous performance discipline.
• Collaborate with Growth and Analytics to refine attribution, optimize conversion funnels, and ensure data integrity across platforms.
• Stay current with platform changes, algorithm updates, and best practices—translating new learnings into competitive advantage.
Requirements:
• 5 years of hands-on experience managing paid media campaigns across multiple digital platforms.
• Expert-level understanding of Meta Ads Manager, Google Ads (YouTube), TikTok Ads, and at least one programmatic platform.
• Comfortable with campaign setup, audience segmentation, tracking, A/B testing, and creative iteration.
• Data-driven thinker with strong analytical skills—you know how to diagnose performance patterns and act on them.
• Self-starter who thrives in fast-paced environments and takes ownership from strategy through execution.
• Deep curiosity about crypto and a passion for marketing in emerging, fast-evolving ecosystems.
• Bonus: experience with crypto-native or community-driven marketing channels (Reddit, Discord, Telegram).
Benefits:
• Offers Equity
• Offers Bonus
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